Q&A – Cultural Diversity – Short #212

In this short Q&A podcast episode, Bryan answers a listener-submitted question about cultural diversity in the workplace, especially at an HVAC company. He addresses how we can deal with cultural and language differences in a field where communication is so important.

Being open to different demographics of people is great for the industry, especially since we have an aging workforce and need good people in the trade. There are also plenty of opportunities in the trade. However, that doesn’t automatically erase the challenges associated with hiring people who don’t speak English fluently with English-speaking clients, especially when it comes to money conversations. (However, you can also increase your client base by being able to serve people who speak other languages.)

Our operations can aid these people and help them integrate into the workplace by offering ESL classes as a workplace benefit, encouraging everyone to be clear and concise in their communication, embracing other forms of communication (like sharing photos), and offering scripts or guidelines for communicating with customers.

Cultures vary, and we can’t afford to take a mindlessly xenophobic or excessively open approach. We need to acknowledge what’s good for the business and uphold standards, but we need to make space for people of different backgrounds to succeed and contribute to the company and industry. It’s also great to get to know people who aren’t like us and show interest in other cultures, especially when we get to know them and their families.

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