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1. According to Nate, what is the failure rate for contractors attempting to start a new vertical within their existing business?
2. True or False: Plumbing demand is highly seasonal and experiences the same "shoulder season" dips as the HVAC industry.
3. What is the speaker’s primary recommendation regarding the cross-training of employees?
4. When looking for "low-hanging fruit" to grow revenue in a new plumbing department, where should a company look first?
5. Which of the following was mentioned as a "low barrier entry point" for an HVAC company adding plumbing?
6. True or False: According to Nate, the "lifetime value" of a residential customer can be significantly higher than the initial acquisition cost if you add a vertical to your business (like plumbing).
7. True or False: Adding a second trade like plumbing can potentially increase a company’s sales multiplier (EBITDA) from 6-7x to 8-10x.
8. What is a major marketing pitfall mentioned when adding plumbing to an HVAC brand?
9. What is Nate's advice on hiring the first plumbing team?
10. When selling a new service vertical to an existing customer who already trusts your company, what is the expected "close rate" according to Nate?
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