Using Building Science to Close at the Kitchen Table

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1. Brynn Cooksey identifies three primary problems that most customers face. Which of the following is NOT one of them?

2. True or False: Brynn says that "sales" is a "dirty word" that building science professionals should avoid.

3. What is the "industry average" close rate for HVAC leads compared to Brynn's "worst month" close rate?

4. Which specific test does Brynn claim can be performed in about 5 minutes to prove that ductwork is inadequate?

5. Brynn mentions a study of 3,800 houses in Michigan. What percentage of those houses had a furnace that was double the capacity required by the load calculation?

6. True or False: When presenting reports to customers, Brynn uses a "stoplight hierarchy" (Red, Yellow, Green) to make data easy to understand.

7. Which of the following are the "Big Four" parameters Brynn’s team tests for regarding Indoor Air Quality (IAQ)?

8. Brynn suggests that when a customer refuses to follow data-backed recommendations (like downsizing an oversized unit), the contractor should:

9. What is the main goal of using "Show and Tell" diagnostics at the kitchen table?

10. When Brynn first transitioned into building science 20 years ago, what was the first diagnostic instrument he "mastered" and implemented into his policy?

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