The IAQ Market Opportunity:

• Why IAQ is a $10 billion industry that HVAC techs are missing out on
• How one technician visits 1,000+ homes annually – all potential IAQ customers
• Why testing IAQ on every service call creates instant profit centers

Six Critical IAQ Parameters to Test:

• Particles (PM 2.5) – The invisible threats that bypass respiratory defenses
• Chemicals/VOCs – Volatile organic compounds found in 99% of homes tested
• Carbon Dioxide – Your ventilation quality indicator (aim for under 600 PPM)
• Carbon Monoxide – Why standard detectors aren’t enough (learn about low-level detection)
• Humidity – Managing the 35-60% sweet spot for health and comfort
• Temperature – How it reveals other IAQ issues

Practical Solutions Covered:

• Source control strategies (always step #1)
• Enhanced filtration systems (MERV 13/16 recommendations)
• Duct cleaning and sealing techniques (including aeroseal technology)
• Ventilation strategies – “Don’t Forget the V!”
• ERV/HRV systems and controls

Real-World Case Studies:

• How IAQ testing discovered a dangerous CO leak during a water heater service call
• Before and after results showing dramatic improvements
• Why 99% of homes tested show VOC problems

Key Takeaways:

• Test first, implement solution, test again – every single call
• “Control the source” is the #1 principle for IAQ success
• Ventilation is the “silver bullet” that improves multiple parameters
• Proper equipment sizing matters more than you think

Whether you’re looking to escape the “rat race to the bottom” or want to provide genuine value to customers suffering from allergies, asthma, and other IAQ-related health issues, this presentation shows you how to turn IAQ testing into a profitable service offering.